Collaborative Trip Planning on Cleartrip

I created an in-app experience that enables groups to co-create, vote on, and finalize trip plans seamlessly, making the process engaging, transparent, and efficient.

Role

Product Designer

Company

Cleartrip

Industry

Travel

Target Audience

22 - 35 y/o

Challenge

Planning a trip with friends today is an unstructured, scattered process. Most groups rely on a mix of chat apps (e.g., WhatsApp), spreadsheets, note-taking tools, and travel websites to suggest, discuss, and finalize a trip itinerary. This creates decision fatigue, miscommunication, and frustration due to the lack of a centralized, collaborative space for planning.

Jobs To Be Done

“When I'm planning a group trip with friends, I want a way to collaboratively suggest, discuss, and finalize the itinerary so that the process feels organized, democratic, and efficient.”

Target Audience

Young adults (22-35 y/o) planning group trips.
Socially active, digitally native, spread across cities.
Use multiple apps (WhatsApp, Sheets, Notion), creating planning friction.

Current Solutions

WhatsApp for chat.
Google Docs/Sheets for itinerary.
Instagram/Google Search for ideas.
Booking via individual travel apps.

Is the Problem Solved Today?

No. No single mobile app allows collaborative planning, discussion, decision-making, and booking in a seamless experience.

Guiding Questions

How can we minimize tool-switching?
What if friends could comment/vote on ideas within the app?
What does the overall planning experience look like?
How can we make this fun and not feel like a chore?